Post #5 - Anthony Chan

Brand Identity
Find 5 references for 2 brands. Include the identity examples for each for a total of 10.  Examples for corporate identity can be business card (front & back), envelope, letterhead, advertisement, signage, product, promotional items, packaging, shopping bags, etc.)

Crayola Brand

I picked Crayola because it is a popularly used item for many children growing up. Crayola also has a large selection of products from which I can draw from. The last reason I chose Crayola was because of external stimuli; I found a Crayola color pencil near me.

Benchmade Knives

I picked the knife manufacturing company Benchmade because it is a prestigious knife company and his held in high regards in the knife community. Benchmade knives are works of exquisite craftsmanship with the cheapest knives costing upwards to sixty USD. These knives are not only expensive, they reflect their cost with the chemical make up of the knives. Finally, I've owned a few Benchmade knives and can attest to the strength and durability of each knife and can see and feel the effort put into the making of each knife.